The Digital Marketing Manager will be responsible for leading email marketing initiatives while supporting management of the company website. The role will involve identifying, planning, executing and reporting on all email marketing efforts and engagements and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm.
Support enhancements to the Email marketing strategy and advocate for successful best practices within the organization
Work with other members of Marketing teams to define, plan and execute the email campaigns on time
Continuously identify opportunities to improve email marketing including automation, trigger marketing, A/B testing, template designs, content, call to action, etc.
Monitor performance and produce standardized reports along with recommendations on an ongoing basis
Ability to do deep dive analysis time to time to understand customer touch points and successes factors across different customer segments
Knowledge of industry tools and solutions to optimize and innovate in this space
Work to support website strategy for the company in US and other global markets
Identify ongoing growth opportunities, and execute them to completion
Partner with all departments within the organization and make required day to day content additions & updates when required
Negotiate and manage external vendors tied to technical enhancements to the site, and define operating processes and procedures for effective moderation and administrative
Monitor usage and report on usage along with recommendation on a regular basis
Bachelor’s degree with minimum 5 years of marketing experience in the digital marketing space (email marketing, website, mobile, etc.)
Experience developing, managing and implementing projects across digital channels such as Email marketing programs, Website development & optimization, digital media campaign planning & execution, etc.
Knowledge and familiarity of platforms and analytics tools including Marketing Automation platform (specifically Pardot), CMS platforms, Google Analytics, Salesforce, channel optimization and user conversions tactics, etc.
Knowledge of digital technologies & development preferred with experience managing internal development, and also outsourced development with external vendors
Quantitative & analytical acumen to analyze and report digital data insights
Experience in the Financial Services industry preferred but not required
Excellent written and verbal communication skills
Ability to manage multiple projects and can work independently as well as a team
Strong relationship management skills and highly motivated team player to influence and drive change